The Godfather of NYC Unsanctioned Racing: Joe DiNoto

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Joe DiNoto is the pioneer behind the latest craze in NYC running: unsanctioned racing.  These dangerous events through the streets of New York capture the imagination of runners around the world as some of NYC’s most elite athletes bob and weave through traffic hoping to be the first across the finish line.  Joe, the founder of Orchard Street Runners, explains why racing in general and unsanctioned racing in particular taps into one of the most fundamental aspects of being human. 

Photo Credit: George Grullon